Designed a soft, modern website concept for an independent nail artist, focused on improving visibility, simplifying bookings, and creating a seamless client experience.
This project demonstrates my ability to design for personal brands where clarity and connection are key.
Design Approach
The aim was to create a polished and professional online presence that feels both welcoming and easy to use. I focused on a mobile-first layout, ensuring users can quickly browse services, view work, and enquire without friction.
A soft colour palette, clean typography, and minimal structure were used to balance creativity with clarity, while maintaining a strong focus on usability and flow. Every element was designed to support trust, accessibility, and a smooth booking journey.
Project Highlights
Mobile-first, booking-focused user experience
Clean, minimal layout supporting ease of navigation
Visual identity aligned with a personal service brand
Clear call-to-action structure to support enquiries